Proxima Nova should primarily be used for headlines, subheadings, and paragraph text.
For headers and paragraph texts, the light version of the Proxima Nova is usually used. To add extra contrast to text, bold and italic can also be used.
Proxima Nova regular
Proxima Nova italic
Proxima Nova bold
Proxima Nova bold italic
Headers may vary in size. If it fits, you can go well beyond 56px on a cover. The standard settings are as follows: H1:56px, H2:40px, H3:28px, H4:24px, Paragraph:18px, Quote:28px.
For headings and paragraph texts, the light version of the Proxima Nova is usually used. To add extra contrast to text, bold and italic can be used.
Heading 1: 56px
Heading 2: 40px
Heading 3: 28px
Heading 4: 24px
Paragraph text is usually black. If the text does not have sufficient contrast with the background, white can be used. Headings are usually shown in dark blue or red. If the text does not have sufficient contrast with the background, use white.
Paragraph black on white
Paragraph red on white
Paragraph white on dark
Paragraph white on red
Text on top of images/video
If the image or video contains a lot of contrast, a color overlay can be used for an optimal result. Increasing the text size can also improve legibility.
Increasing the text size can also improve readability
Buttons and CTAs
The call to action (CTA) should stand out from the background with a contrasting color.
When a CTA neetds to stand out more, capital letters can be used.