2.6 Typography

Corporate typefaces

Proxima Nova should primarily be used for headlines, subheadings, and paragraph text.


For headers and paragraph texts, the light version of the Proxima Nova is usually used. To add extra contrast to text, bold and italic can also be used.

Proxima Nova regular


Proxima Nova italic


Proxima Nova bold


Proxima Nova bold italic


Fontsizes

Headers may vary in size. If it fits, you can go well beyond 56px on a cover. The standard settings are as follows: H1:56px, H2:40px, H3:28px, H4:24px, Paragraph:18px, Quote:28px.


For headings and paragraph texts, the light version of the Proxima Nova is usually used. To add extra contrast to text, bold and italic can be used.

Heading 1: 56px


Heading 2: 40px


Heading 3: 28px


Heading 4: 24px


Paragraph: 18px


“Quote: 28px”

Text color

Paragraph text is usually black. If the text does not have sufficient contrast with the background, white can be used. Headings are usually shown in dark blue or red. If the text does not have sufficient contrast with the background, use white.

Paragraph black on white

Paragraph red on white

Paragraph white on dark

Paragraph white on red

Text on top of images/video

If the image or video contains a lot of contrast, a color overlay can be used for an optimal result. Increasing the text size can also improve legibility.

Increasing the text size can also improve readability

Buttons and CTAs

The call to action (CTA) should stand out from the background with a contrasting color.

When a CTA neetds to stand out more, capital letters can be used.