2.1 Logo

The Foleon identity consists of a logo and tagline.

Logo introduction

The logo consists of a square shape and a word mark with capital letters. These should always be depicted in the correct proportion relative to each other. The square logo shape, or "avatar" can also be used separately; the word mark cannot.

Logo positioning

When the logo is applied in a layout, please use the correct amount of whitespace — usually the same size as the square from the logo. When the logo is applied in a navigation bar, the whitespace can be smaller. For print purposes, the same size as online layout can be used. You can reach out to the CS department for more complex layout issues.

Logo color

The logo can be applied in blue on light backgrounds. The white version can be used on photos, dark backgrounds, or red backgrounds. The logo itself should never be used in red.

Logo with tagline

The logo can sometimes be combined with the tagline. For example, at the end of a publication.

Logo integrity

Correct use of spacing around the logo.

Examples of correct use of the logo and color

Examples of faulty use of the logo and color

Examples of correct use of the logo within the navigation bar